It’s never been more important for businesses, and marketers, to utilise multiple channels to maximise their lead online generation efforts. With 80% of purchase decisions starting online, it’s critical that your lead generation strategy, and your website, are optimised to attract visitors, turn visitors into leads, and ultimately customers.[Read more…]
Content marketing is the talk of the digital marketing industry right now, but for most business owners the term means very little.
The reality is, content is the heart of your website and content marketing is one of the most powerful lead generation tools available to businesses.