It’s never been more important for businesses, and marketers, to utilise multiple channels to maximise their lead online generation efforts. With 80% of purchase decisions starting online, it’s critical that your lead generation strategy, and your website, are optimised to attract visitors, turn visitors into leads, and ultimately customers.
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We all lead such busy lives that the thought of having to give up even five minutes a day can seem almost impossible. In reality though, five minutes a day is not very much. It’s about the same amount of time as we spend cleaning our teeth each day. And if you can find five minutes a day for a week, you will have created more than half an hour for yourself.
Content marketing is the talk of the digital marketing industry right now, but for most business owners the term means very little.
The reality is, content is the heart of your website and content marketing is one of the most powerful lead generation tools available to businesses.
It’s been 12 hours since the TEDx Brisbane event wrapped up, and my mind has been racing ever since. I even dreamed about TEDx, so profound and challenging is the experience of spending a day with a community of such amazing people. This was my second TEDx event. It’s always an intense day, a roller coaster of emotions, a tsunami of powerful ideas and emotions that wash right over you.
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Your website called. There are three things that it wants you stop doing today. Here they are, in no particular order.
